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Society & CultureThursday, July 9, 2026

From a splutter of cumin to a bubbling pot of gulai, the world cooks at home

A quiet shift in domestic kitchens, captured in recipe columns from Surabaya to Sydney, reveals how ordinary cooks are turning to layered, slow-simmered flavours even as life accelerates.

It begins with a sound: cumin seeds hitting hot oil, crackling and popping until they release a toasted, earthy scent. That moment, detailed in a recipe for a dry vegetable curry by the Australian cook Adam Liaw, is a tiny domestic ritual repeated in kitchens across continents. In a Surabaya household, the same sensory cue might be the hiss of bruised lemongrass and galangal hitting a wok of shallot paste, the foundation of a gulai ayam Padang. These are not restaurant techniques but the daily grammar of home cooking, documented in the recipe pages of newspapers from Indonesia to Brazil, where the mechanics of a family meal are laid out with the precision of a lab report and the warmth of a shared memory.

In East Java, the Jawa Pos group recently published a flurry of such instructions: a sambal tumpang from Kediri that relies on tempe semangit, the over-fermented soybean cake whose funky depth is prized in traditional kitchens; a chicken katsu modelled on the Japanese-Indonesian chain HokBen, its crisp coating giving way to juicy meat, served with a tangle of shredded cabbage and mayonnaise; an oseng telur pedas that scrambles eggs with fistfuls of green and red chillies. Each recipe is attributed not to a celebrity chef but to a YouTube channel or an Instagram account—@kumpulanresepmasak, @bunda_didi, Ika Mardatillah—a quiet acknowledgement that authority now flows from the stoves of ordinary cooks who film their hands at work.

Viewed from São Paulo, the same impulse takes a different shape. The newspaper Band offers a guide to espetinhos sem carne, meatless skewers designed for friends gathered to watch a football match. The recipes are almost absurdly simple: cubes of feta, black olives, tomato and cucumber drizzled with olive oil; strips of courgette threaded in waves and dusted with oregano and chilli flakes; or, for those who still want animal protein, beef skirt cut into chunks and blasted in an air fryer. The emphasis is on advance preparation and minimal fuss, so the host can watch the game rather than tend a grill. It is a form of hospitality stripped of pretension, rooted in the Brazilian tradition of the petisco, the small shared bite.

What links these disparate dishes is not a culinary trend but a mode of transmission. The recipes are archival, almost ethnographic: they specify the exact weight of a carrot (85 grams, in a potato salad from Ade Koerniawan’s channel), the precise moment to add coconut milk so it does not split, the visual cue of cauliflower beginning to brown. This granularity speaks to an audience that may be cooking a dish for the first time, far from the oral traditions that once passed such knowledge from grandmother to granddaughter. In that sense, a recipe for cumi goreng asam garam—squid fried with tamarind and salt, a dish from the channel of Ika Mardatillah—is as much a cultural document as it is a dinner plan.

And then there is the quiet persistence of the slow-cooked. Liaw’s dry vegetable curry, a sabzi, requires nothing more than a lidded pan and patience: potatoes, carrots, cauliflower and peas simmered in a spiced tomato base until the water evaporates and the vegetables are coated in a clinging, intense sauce. It is a dish meant to be eaten with roti or rice, the kind of meal that anchors a day. In a world that fetishises speed, these recipe columns—from the fragrant gulai that must be stirred gently to prevent the coconut milk from curdling, to the sambal tumpang that demands tempe left to ferment for days—insist on a different rhythm. They are a reminder that, in kitchens from Minas Gerais to Madiun, the most ordinary afternoons are still punctuated by the scent of turmeric blooming in oil, and the sound of a wooden spoon scraping the bottom of a well-loved pot.

Divergence — who tells it how
5%Low
3 blocs · positions from +0.20 to +0.30
CriticalFavorable
SEAEURATL
Divergence between press blocs
Southeast Asian press+0.30aligned
Continental European press+0.20neutral
Atlantic / Anglosphere press+0.30aligned
Southeast Asian press+0.30
Voice

Home cooking celebrates its roots: each recipe is a journey into local traditions.

Mechanismautenticazione

By emphasizing the use of spices and traditional techniques, it creates an aura of authenticity that ties the dish to its cultural origin.

Omission

It does not mention the possibility of culinary fusions or the influence of other cultures, focusing solely on local tradition.

PragmatismTriumph
Continental European press+0.20
Voice

Summer on the table: practical tips for unpretentious convivial moments.

Mechanismuniversalizzazione

By turning cooking into a universal seasonal activity, it eliminates any cultural specificity, making the recipes applicable to anyone.

Omission

It does not address the global dimension of cooking, limiting itself to local seasonal tips.

PragmatismDetachment
Atlantic / Anglosphere press+0.30
Voice

Stress-free cooking: simple dishes for everyday pleasure.

Mechanismbanalizzazione

By reducing culturally rich recipes to quick, easy meals, it trivializes their origin, making them accessible to all without context.

Omission

It does not mention the cultural roots of the recipes, treating them as simple quick meals.

PragmatismIrony

Broaden your view

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Upd. 08:14 AM4 languages · 4 outlets
PreviousSociety & CultureNext
4 outlets|4 languages|4 min read
Thursday, July 9, 2026

From a splutter of cumin to a bubbling pot of gulai, the world cooks at home

A quiet shift in domestic kitchens, captured in recipe columns from Surabaya to Sydney, reveals how ordinary cooks are turning to layered, slow-simmered flavours even as life accelerates.

It begins with a sound: cumin seeds hitting hot oil, crackling and popping until they release a toasted, earthy scent. That moment, detailed in a recipe for a dry vegetable curry by the Australian cook Adam Liaw, is a tiny domestic ritual repeated in kitchens across continents. In a Surabaya household, the same sensory cue might be the hiss of bruised lemongrass and galangal hitting a wok of shallot paste, the foundation of a gulai ayam Padang. These are not restaurant techniques but the daily grammar of home cooking, documented in the recipe pages of newspapers from Indonesia to Brazil, where the mechanics of a family meal are laid out with the precision of a lab report and the warmth of a shared memory.

In East Java, the Jawa Pos group recently published a flurry of such instructions: a sambal tumpang from Kediri that relies on tempe semangit, the over-fermented soybean cake whose funky depth is prized in traditional kitchens; a chicken katsu modelled on the Japanese-Indonesian chain HokBen, its crisp coating giving way to juicy meat, served with a tangle of shredded cabbage and mayonnaise; an oseng telur pedas that scrambles eggs with fistfuls of green and red chillies. Each recipe is attributed not to a celebrity chef but to a YouTube channel or an Instagram account—@kumpulanresepmasak, @bunda_didi, Ika Mardatillah—a quiet acknowledgement that authority now flows from the stoves of ordinary cooks who film their hands at work.

Viewed from São Paulo, the same impulse takes a different shape. The newspaper Band offers a guide to espetinhos sem carne, meatless skewers designed for friends gathered to watch a football match. The recipes are almost absurdly simple: cubes of feta, black olives, tomato and cucumber drizzled with olive oil; strips of courgette threaded in waves and dusted with oregano and chilli flakes; or, for those who still want animal protein, beef skirt cut into chunks and blasted in an air fryer. The emphasis is on advance preparation and minimal fuss, so the host can watch the game rather than tend a grill. It is a form of hospitality stripped of pretension, rooted in the Brazilian tradition of the petisco, the small shared bite.

What links these disparate dishes is not a culinary trend but a mode of transmission. The recipes are archival, almost ethnographic: they specify the exact weight of a carrot (85 grams, in a potato salad from Ade Koerniawan’s channel), the precise moment to add coconut milk so it does not split, the visual cue of cauliflower beginning to brown. This granularity speaks to an audience that may be cooking a dish for the first time, far from the oral traditions that once passed such knowledge from grandmother to granddaughter. In that sense, a recipe for cumi goreng asam garam—squid fried with tamarind and salt, a dish from the channel of Ika Mardatillah—is as much a cultural document as it is a dinner plan.

And then there is the quiet persistence of the slow-cooked. Liaw’s dry vegetable curry, a sabzi, requires nothing more than a lidded pan and patience: potatoes, carrots, cauliflower and peas simmered in a spiced tomato base until the water evaporates and the vegetables are coated in a clinging, intense sauce. It is a dish meant to be eaten with roti or rice, the kind of meal that anchors a day. In a world that fetishises speed, these recipe columns—from the fragrant gulai that must be stirred gently to prevent the coconut milk from curdling, to the sambal tumpang that demands tempe left to ferment for days—insist on a different rhythm. They are a reminder that, in kitchens from Minas Gerais to Madiun, the most ordinary afternoons are still punctuated by the scent of turmeric blooming in oil, and the sound of a wooden spoon scraping the bottom of a well-loved pot.

Divergence — who tells it how
5%Low
3 blocs · positions from +0.20 to +0.30
CriticalFavorable
SEAEURATL
Divergence between press blocs
Southeast Asian press+0.30aligned
Continental European press+0.20neutral
Atlantic / Anglosphere press+0.30aligned
Southeast Asian press+0.30
Voice

Home cooking celebrates its roots: each recipe is a journey into local traditions.

Mechanismautenticazione

By emphasizing the use of spices and traditional techniques, it creates an aura of authenticity that ties the dish to its cultural origin.

Omission

It does not mention the possibility of culinary fusions or the influence of other cultures, focusing solely on local tradition.

PragmatismTriumph
Continental European press+0.20
Voice

Summer on the table: practical tips for unpretentious convivial moments.

Mechanismuniversalizzazione

By turning cooking into a universal seasonal activity, it eliminates any cultural specificity, making the recipes applicable to anyone.

Omission

It does not address the global dimension of cooking, limiting itself to local seasonal tips.

PragmatismDetachment
Atlantic / Anglosphere press+0.30
Voice

Stress-free cooking: simple dishes for everyday pleasure.

Mechanismbanalizzazione

By reducing culturally rich recipes to quick, easy meals, it trivializes their origin, making them accessible to all without context.

Omission

It does not mention the cultural roots of the recipes, treating them as simple quick meals.

PragmatismIrony

This story appeared in

4 outlets · 4 languages

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