Sign in
Edition of 10:00 CETTuesday, July 7, 2026
311 outlets · 17 languages720 briefings today
Society & CultureThursday, July 2, 2026

The 1990s Silhouette Returns, From Milan Runways to Buenos Aires Salons

Long overcoats, capri pants, and polished mid-length cuts are being revived and reinterpreted for a new generation, with stylists offering precise advice on how to wear them today.

On a Milan runway this season, models at Max Mara and Totême walked in long, clean-lined overcoats of camel, grey, black, and chocolate brown. The garments were not costume pieces but a deliberate revival, Italian stylists said, of a silhouette that once filled the wardrobes of mothers and grandmothers across Argentina and beyond. The overcoat’s return, they noted, is tied to the rise of “quiet luxury” and a growing demand for durable, easy-to-combine pieces that transcend fleeting seasons.

The same impulse is reshaping summer wardrobes. Capri pants, the mid-calf trousers that dominated the late 1990s and early 2000s, have reappeared on runways at Miu Miu, Jacquemus, and Alaïa, and on celebrities like Bella Hadid and Dua Lipa. The challenge, as Indonesian fashion observers point out, is to avoid looking dated or shortening the leg. The solution lies in footwear: ballet flats, kitten heels, and thin-soled sneakers, never chunky shoes. A loose, oversized top balances the tight cut, creating a proportion that feels current rather than retro.

In Buenos Aires salons, the “media melena pulida” — a polished, mid-length cut that was a fury in the 1980s — is back. Stylists describe it as a collarbone-grazing length that removes weight and creates the illusion of density, particularly suited to fine hair. It is versatile enough to be worn sleek or with soft waves, and its resurgence is confirmed on red carpets and street-style looks internationally. For women over 60 with rounder faces, Spanish stylist Noelia Jiménez recommends the “bixie” cut, a layered, irregular style that adds height at the crown and frames the jaw without the harsh horizontal line of a blunt bob.

Underpinning these aesthetic choices is a growing demand for low-maintenance, long-term solutions. In Brazilian aesthetic clinics, facial laser hair removal is surging among women dealing with hormonal imbalances that cause thick chin and jawline hair, and among men seeking to prevent folliculitis from shaving. Specialist Tálona Nayla de Marco notes that the treatment goes beyond vanity: for women, it addresses conditions like polycystic ovary syndrome; for men, it is therapeutic, reducing painful inflammation. The protocol requires rigorous sun protection and forbids waxing or tweezing between sessions, as the laser needs the hair root intact to work.

What links these disparate trends is a shared logic: a return to classic forms, but with updated rules. The long overcoat is worn open over a white T-shirt and straight jeans with white trainers, not as a stiff period piece. The capri pant demands a precise shoe, not the chunky platforms of its first iteration. The polished mid-length cut is adapted to each face shape, and the bixie offers a visual lift without sacrificing femininity. Even the laser hair removal is a quiet, cumulative process, not a dramatic transformation. As the southern hemisphere winter approaches, the long coat is already appearing on Buenos Aires streets, a familiar silhouette made new again.

Divergence — who tells it how
15%Low
2 blocs · positions from 0.00 to +0.30
CriticalFavorable
LATSEA
Divergence between press blocs
Latin American press+0.30aligned
Southeast Asian press0.00neutral
Fashion outlets and direct stakeholders are not present in this cluster.
Latin American press+0.30
Voice

Consumers rediscover the value of cassettes, turning an obsolete object into a trendy asset.

Mechanismvalorizzazione del vintage

A practical and nostalgic tone links the fashion revival to everyday objects, making the trend accessible and tangible.

Omission

The role of digital platforms or fashion brands in the revival is not mentioned, focusing only on personal consumption.

PragmatismDetachment
Southeast Asian press0.00
Voice

Local news and sports events take priority; 1990s fashion is not considered relevant for the audience.

Mechanismsilenzio selettivo

The absence of coverage acts as an implicit statement of news hierarchy, where politics and economy outweigh cultural trends.

Omission

It does not acknowledge that the 1990s revival could have economic or cultural implications even in the region.

SkepticismDetachment

Broaden your view

Read more
Breaking
SpaceX rebrands as SpaceXAI on eve of Nasdaq 100 entry, triggering $4.3bn passive inflow·Apple's Foldable iPhone Faces Severe Supply Crunch Even Before Launch·Trump Revives Cold War Rhetoric to Cast Midterms as Clash with Communism·Scrawled on Walls: South Africa’s Anti-Migrant Marches and a Continental Rift·Trump Demands $350bn Defence Boost and Voter ID Law Ahead of NATO Summit·Rosenior Returns to Ligue 1 with Paris FC After Chelsea Dismissal·Slovakia Suspends Summer Schengen Visas for Russians as Hungary Partially Reopens Access·Scrolling, Flirting, Mothering: The Anxieties of a Hyper-Connected Generation·SpaceX rebrands as SpaceXAI on eve of Nasdaq 100 entry, triggering $4.3bn passive inflow·Apple's Foldable iPhone Faces Severe Supply Crunch Even Before Launch·Trump Revives Cold War Rhetoric to Cast Midterms as Clash with Communism·Scrawled on Walls: South Africa’s Anti-Migrant Marches and a Continental Rift·Trump Demands $350bn Defence Boost and Voter ID Law Ahead of NATO Summit·Rosenior Returns to Ligue 1 with Paris FC After Chelsea Dismissal·Slovakia Suspends Summer Schengen Visas for Russians as Hungary Partially Reopens Access·Scrolling, Flirting, Mothering: The Anxieties of a Hyper-Connected Generation·
Upd. 07:52 PM3 languages · 5 outlets
PreviousSociety & CultureNext
5 outlets|3 languages|3 min read
Thursday, July 2, 2026

The 1990s Silhouette Returns, From Milan Runways to Buenos Aires Salons

Long overcoats, capri pants, and polished mid-length cuts are being revived and reinterpreted for a new generation, with stylists offering precise advice on how to wear them today.

On a Milan runway this season, models at Max Mara and Totême walked in long, clean-lined overcoats of camel, grey, black, and chocolate brown. The garments were not costume pieces but a deliberate revival, Italian stylists said, of a silhouette that once filled the wardrobes of mothers and grandmothers across Argentina and beyond. The overcoat’s return, they noted, is tied to the rise of “quiet luxury” and a growing demand for durable, easy-to-combine pieces that transcend fleeting seasons.

The same impulse is reshaping summer wardrobes. Capri pants, the mid-calf trousers that dominated the late 1990s and early 2000s, have reappeared on runways at Miu Miu, Jacquemus, and Alaïa, and on celebrities like Bella Hadid and Dua Lipa. The challenge, as Indonesian fashion observers point out, is to avoid looking dated or shortening the leg. The solution lies in footwear: ballet flats, kitten heels, and thin-soled sneakers, never chunky shoes. A loose, oversized top balances the tight cut, creating a proportion that feels current rather than retro.

In Buenos Aires salons, the “media melena pulida” — a polished, mid-length cut that was a fury in the 1980s — is back. Stylists describe it as a collarbone-grazing length that removes weight and creates the illusion of density, particularly suited to fine hair. It is versatile enough to be worn sleek or with soft waves, and its resurgence is confirmed on red carpets and street-style looks internationally. For women over 60 with rounder faces, Spanish stylist Noelia Jiménez recommends the “bixie” cut, a layered, irregular style that adds height at the crown and frames the jaw without the harsh horizontal line of a blunt bob.

Underpinning these aesthetic choices is a growing demand for low-maintenance, long-term solutions. In Brazilian aesthetic clinics, facial laser hair removal is surging among women dealing with hormonal imbalances that cause thick chin and jawline hair, and among men seeking to prevent folliculitis from shaving. Specialist Tálona Nayla de Marco notes that the treatment goes beyond vanity: for women, it addresses conditions like polycystic ovary syndrome; for men, it is therapeutic, reducing painful inflammation. The protocol requires rigorous sun protection and forbids waxing or tweezing between sessions, as the laser needs the hair root intact to work.

What links these disparate trends is a shared logic: a return to classic forms, but with updated rules. The long overcoat is worn open over a white T-shirt and straight jeans with white trainers, not as a stiff period piece. The capri pant demands a precise shoe, not the chunky platforms of its first iteration. The polished mid-length cut is adapted to each face shape, and the bixie offers a visual lift without sacrificing femininity. Even the laser hair removal is a quiet, cumulative process, not a dramatic transformation. As the southern hemisphere winter approaches, the long coat is already appearing on Buenos Aires streets, a familiar silhouette made new again.

Divergence — who tells it how
15%Low
2 blocs · positions from 0.00 to +0.30
CriticalFavorable
LATSEA
Divergence between press blocs
Latin American press+0.30aligned
Southeast Asian press0.00neutral
Fashion outlets and direct stakeholders are not present in this cluster.
Latin American press+0.30
Voice

Consumers rediscover the value of cassettes, turning an obsolete object into a trendy asset.

Mechanismvalorizzazione del vintage

A practical and nostalgic tone links the fashion revival to everyday objects, making the trend accessible and tangible.

Omission

The role of digital platforms or fashion brands in the revival is not mentioned, focusing only on personal consumption.

PragmatismDetachment
Southeast Asian press0.00
Voice

Local news and sports events take priority; 1990s fashion is not considered relevant for the audience.

Mechanismsilenzio selettivo

The absence of coverage acts as an implicit statement of news hierarchy, where politics and economy outweigh cultural trends.

Omission

It does not acknowledge that the 1990s revival could have economic or cultural implications even in the region.

SkepticismDetachment

This story appeared in

5 outlets · 3 languages

Broaden your view

From Geopolitics & Politics

Trump Opens US 250th Anniversary with Mount Rushmore Speech Warning of ‘Communist Menace’

6 languages · 25 outlets

From Economy & Markets

Samsung’s Record Profit Fails to Stem Asia’s AI Stock Rout

8 languages · 10 outlets

From Technology

India orders WhatsApp to suspend global username rollout over fraud fears

3 languages · 5 outlets

Read more