Ferrari’s battery-electric Luce sold out its entire initial China allocation of 88 units within days of launch, a development that surprised analysts in Shanghai given the model’s controversial departure from the marque’s traditional supercar silhouette. Priced at 3.988 million yuan (US$550,000) — a figure chosen partly for its auspicious homophonic reading — the four-door grand tourer attracted ultra-wealthy buyers despite domestic competitors such as BYD’s Yangwang U9 offering comparable acceleration at half the cost. The sell-out signals that, for a narrow segment of China’s luxury market, electrification is now accepted even when it breaks with brand heritage.

Viewed from Jakarta, the dynamics are starkly different. Vinfast Indonesia has begun distributing its MPV 7 electric people-mover at a promotional price of Rp329 million (roughly US$20,000) for the first 2,000 customers, with a battery-subscription model that waives monthly fees for two years. A further stripped-down variant, the Limo Green, is offered at Rp299 million, primarily for ride-hailing fleets but also available to retail buyers. The company reports 1,200 orders and 400 units already delivered, and executives hint the quota may be extended at the Gaikindo Indonesia International Auto Show (GIIAS) opening on 30 July.

Chinese state-owned Changan, which entered Indonesia in late 2025, is pursuing a different path. Its Deepal S05, now open for pre-order, will be offered both as a pure battery-electric vehicle and as a range-extended electric vehicle (REEV) — a technology the company claims is a first for the Indonesian market. The REEV variant uses a 1.5-litre petrol engine solely as a generator, addressing range anxiety without the mechanical complexity of a plug-in hybrid. Changan’s sales remain modest: wholesale figures stood at 231 units from January to May 2026, and retail sales at 192. The company is betting that the REEV option, combined with an estimated starting price above Rp500 million, will appeal to buyers not yet ready to rely entirely on public charging infrastructure.

Mazda, meanwhile, is preparing to launch the EZ-6 electric sedan in Indonesia, a model produced in collaboration with Changan in China. The company’s earlier MX-30 EV sold only around 20 units, a result executives in Jakarta attribute to high pricing and a limited range of about 200 kilometres. The EZ-6 is expected to be unveiled at GIIAS, where a cluster of Chinese and Vietnamese brands will compete for attention in a market still dominated by internal-combustion vehicles. The next factual milestone is the auto show itself, where pricing announcements and order books will test whether aggressive promotional strategies can translate into sustained sales momentum.