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Media & EntertainmentThursday, July 9, 2026

On the scorching steps of the Cité Universitaire, couture’s new order takes shape

From a Mexican singer’s front-row dream to an Indian designer’s tribute to his mother, Paris Haute Couture Week revealed an industry in quiet transformation.

The models descended the stone staircase of the Cité Internationale Universitaire de Paris into a heatwave that had gripped the city all week, their silhouettes sharp against the glare. Gigi Hadid closed the Balenciaga show in a hood sculpted entirely from rooster feathers, a piece that enveloped her head and shoulders like a dark halo, its lightness belying the hours of handwork. The outdoor setting, chosen by the house’s new creative director Pierpaolo Piccioli, was a deliberate departure from the frigid, enclosed spaces of his predecessor. As the sun beat down, the collection’s saturated colours and engineered volumes—some built on 3D scans of the models’ own bodies—offered a manifesto of construction over spectacle, a return to what Cristóbal Balenciaga once called the “architecture” of dress.

Inside the salons, the week unfolded as a series of distinct propositions. At Chanel, Matthieu Blazy sent out a fairy-tale collection where heels sprouted butterflies and eggs, and a model carried a book of fables once owned by Coco Chanel. Schiaparelli’s Daniel Roseberry titled his show “The Call of the Void” and dressed Bad Bunny in butter-yellow suiting for his first couture appearance. Jonathan Anderson, at Dior, nodded to the American sculptor Lynda Benglis with accordion-pleated forms, while news broke that he had designed the bridal looks for Taylor Swift’s wedding. Iris van Herpen inserted charged plasma into glass tubes on gowns that glowed like laboratory experiments. Each house staked a claim, but the conversations in the front rows often turned elsewhere.

A Mexican singer, Danna, occupied a seat next to Cardi B at Robert Wun’s show, the only celebrity from her country to receive an invitation. She wore a chocolate-brown satin gown by the Hong Kong designer, its structured bodice and wide asymmetrical hat a deliberate echo of his theatrical language. “Since the first time I fell in love with Robert’s designs, I dreamed of wearing one of these pieces,” she wrote afterwards, a sentiment that resonated across Latin American media as a marker of soft power. In another front row, the Indian heiress Isha Ambani carried a Hermès Birkin Sac Bijou—a white-gold bag paved with thousands of diamonds, valued at roughly two million dollars—to the Rahul Mishra presentation, a reminder that for some attendees, the accessory is the statement.

The week also registered a shift in the geography of couture. Manish Malhotra became the fourth Indian designer on the official calendar, presenting a collection titled “Maa” that was an intensely personal tribute to his mother, who died three months earlier. The opening look featured sculptural figures of a boy and his mother at different life stages. “India is so culturally rich in terms of texture and textile, architecture, jewels, embroidery,” he said, calling the country’s presence on this stage “long overdue.” His debut, alongside those of Rahul Mishra, Gaurav Gupta, and Vaishali S, reflects a federation actively diversifying its roster. Meanwhile, Hermès announced it would enter haute couture for the first time in January 2027, a move that extends its artisanal logic from saddlery and leather goods into made-to-measure clothing, under the direction of Nadège Vanhée.

As the last guests departed the Balenciaga show, the feather hood Hadid wore remained a lingering image—a fusion of millinery and garment that blurred categories. It was a piece that, like the week itself, suggested couture is less a fixed tradition than a set of techniques being renegotiated by designers from Mumbai, Hong Kong, and Paris alike, under a sun that refused to relent.

Divergence — who tells it how
Axis: Relevance vs. Emotion
33%Medium
3 blocs · positions from 0.00 to +0.80
skeptical neutralityemotional celebration
ATLINDGLF
Divergence between press blocs
Atlantic / Anglosphere press+0.30aligned
Indian & South Asian press+0.80aligned
Arab Gulf press0.00neutral
Atlantic / Anglosphere press+0.30

Paris Haute Couture Week 2026 delivered a dazzling array of custom designs from top brands like Schiaparelli, Balenciaga, Chanel, and Dior, set against a backdrop of scorching temperatures. The exclusive event attracted a star-studded audience, highlighting the enduring glamour and craftsmanship of haute couture. The coverage focuses on the best looks and the celebrity presence, celebrating the spectacle of fashion.

TriumphPragmatism
Indian & South Asian press+0.80

Manish Malhotra made history by presenting his first couture collection at Paris Haute Couture Week, titled 'Maa' as a tribute to his mother. The collection is not just a fashion show but an artistic expression of a son's love, memories, and gratitude, inspired by his mother's sarees from the 1970s and her unwavering belief in him. The coverage is deeply emotional, celebrating a personal triumph and the power of maternal support.

TriumphPragmatism
Arab Gulf press0.00

Paris Couture Week faced the usual questions about its relevance in an anxious world, but this season, designers like Dior, Chanel, and Schiaparelli focused on artistry and imagination, ignoring the hand-wringing. The heatwave added a dramatic backdrop, yet the shows proceeded with a sense of purpose, led by new creative directors. The coverage acknowledges the skepticism but ultimately celebrates the creative vision on display.

SkepticismTriumph

Broaden your view

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Upd. 05:37 AM5 languages · 8 outlets
PreviousMedia & EntertainmentNext
8 outlets|5 languages|3 min read
Thursday, July 9, 2026

On the scorching steps of the Cité Universitaire, couture’s new order takes shape

From a Mexican singer’s front-row dream to an Indian designer’s tribute to his mother, Paris Haute Couture Week revealed an industry in quiet transformation.

The models descended the stone staircase of the Cité Internationale Universitaire de Paris into a heatwave that had gripped the city all week, their silhouettes sharp against the glare. Gigi Hadid closed the Balenciaga show in a hood sculpted entirely from rooster feathers, a piece that enveloped her head and shoulders like a dark halo, its lightness belying the hours of handwork. The outdoor setting, chosen by the house’s new creative director Pierpaolo Piccioli, was a deliberate departure from the frigid, enclosed spaces of his predecessor. As the sun beat down, the collection’s saturated colours and engineered volumes—some built on 3D scans of the models’ own bodies—offered a manifesto of construction over spectacle, a return to what Cristóbal Balenciaga once called the “architecture” of dress.

Inside the salons, the week unfolded as a series of distinct propositions. At Chanel, Matthieu Blazy sent out a fairy-tale collection where heels sprouted butterflies and eggs, and a model carried a book of fables once owned by Coco Chanel. Schiaparelli’s Daniel Roseberry titled his show “The Call of the Void” and dressed Bad Bunny in butter-yellow suiting for his first couture appearance. Jonathan Anderson, at Dior, nodded to the American sculptor Lynda Benglis with accordion-pleated forms, while news broke that he had designed the bridal looks for Taylor Swift’s wedding. Iris van Herpen inserted charged plasma into glass tubes on gowns that glowed like laboratory experiments. Each house staked a claim, but the conversations in the front rows often turned elsewhere.

A Mexican singer, Danna, occupied a seat next to Cardi B at Robert Wun’s show, the only celebrity from her country to receive an invitation. She wore a chocolate-brown satin gown by the Hong Kong designer, its structured bodice and wide asymmetrical hat a deliberate echo of his theatrical language. “Since the first time I fell in love with Robert’s designs, I dreamed of wearing one of these pieces,” she wrote afterwards, a sentiment that resonated across Latin American media as a marker of soft power. In another front row, the Indian heiress Isha Ambani carried a Hermès Birkin Sac Bijou—a white-gold bag paved with thousands of diamonds, valued at roughly two million dollars—to the Rahul Mishra presentation, a reminder that for some attendees, the accessory is the statement.

The week also registered a shift in the geography of couture. Manish Malhotra became the fourth Indian designer on the official calendar, presenting a collection titled “Maa” that was an intensely personal tribute to his mother, who died three months earlier. The opening look featured sculptural figures of a boy and his mother at different life stages. “India is so culturally rich in terms of texture and textile, architecture, jewels, embroidery,” he said, calling the country’s presence on this stage “long overdue.” His debut, alongside those of Rahul Mishra, Gaurav Gupta, and Vaishali S, reflects a federation actively diversifying its roster. Meanwhile, Hermès announced it would enter haute couture for the first time in January 2027, a move that extends its artisanal logic from saddlery and leather goods into made-to-measure clothing, under the direction of Nadège Vanhée.

As the last guests departed the Balenciaga show, the feather hood Hadid wore remained a lingering image—a fusion of millinery and garment that blurred categories. It was a piece that, like the week itself, suggested couture is less a fixed tradition than a set of techniques being renegotiated by designers from Mumbai, Hong Kong, and Paris alike, under a sun that refused to relent.

Divergence — who tells it how
Axis: Relevance vs. Emotion
33%Medium
3 blocs · positions from 0.00 to +0.80
skeptical neutralityemotional celebration
ATLINDGLF
Divergence between press blocs
Atlantic / Anglosphere press+0.30aligned
Indian & South Asian press+0.80aligned
Arab Gulf press0.00neutral
Atlantic / Anglosphere press+0.30

Paris Haute Couture Week 2026 delivered a dazzling array of custom designs from top brands like Schiaparelli, Balenciaga, Chanel, and Dior, set against a backdrop of scorching temperatures. The exclusive event attracted a star-studded audience, highlighting the enduring glamour and craftsmanship of haute couture. The coverage focuses on the best looks and the celebrity presence, celebrating the spectacle of fashion.

TriumphPragmatism
Indian & South Asian press+0.80

Manish Malhotra made history by presenting his first couture collection at Paris Haute Couture Week, titled 'Maa' as a tribute to his mother. The collection is not just a fashion show but an artistic expression of a son's love, memories, and gratitude, inspired by his mother's sarees from the 1970s and her unwavering belief in him. The coverage is deeply emotional, celebrating a personal triumph and the power of maternal support.

TriumphPragmatism
Arab Gulf press0.00

Paris Couture Week faced the usual questions about its relevance in an anxious world, but this season, designers like Dior, Chanel, and Schiaparelli focused on artistry and imagination, ignoring the hand-wringing. The heatwave added a dramatic backdrop, yet the shows proceeded with a sense of purpose, led by new creative directors. The coverage acknowledges the skepticism but ultimately celebrates the creative vision on display.

SkepticismTriumph

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8 outlets · 5 languages

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