Apple is preparing what insiders describe as the largest product launch wave in its history for late 2027, anchored by AirPods with integrated cameras, a next-generation foldable iPhone, and a landmark handset commemorating the original iPhone’s 20th anniversary. The camera-equipped AirPods, developed under the codename B798, represent the company’s first wearable purpose-built for artificial intelligence, aiming to carve out a position in the emerging AI gadget market. According to people familiar with the confidential plans, the devices will arrive roughly simultaneously, injecting momentum into the first year of incoming Chief Executive John Ternus, who is set to assume the role on 1 September 2026.

Adding to the mid-decade refresh, a second-generation iPhone Air is expected earlier, in the spring of 2027. Prototypes under the internal designation V62 are already in advanced testing and feature a new second rear camera for ultra-wide-angle photography, a move intended to broaden the appeal of Apple’s thinnest handset. While the overall silhouette remains unchanged, the addition addresses a key limitation of the original slimline model and signals that Apple is iterating rapidly on its newer form factors even as it prepares the flagship foldable.

These ambitions are unfolding against a backdrop of cost pressures. Tim Cook, who is preparing to hand over the chief executive role, told the Wall Street Journal that price increases across Apple’s product range have become “inevitable” as the company absorbs surging costs for memory and storage chips. Cook said Apple had tried to shield customers but the situation had become unsustainable. The interview did not specify timing or magnitude, though the next major launch—the iPhone 18 line, expected in September 2026 with a foldable variant—could be the first to reflect the new pricing reality. In a potentially related development, Intel announced its advanced 18A-P manufacturing process, sending its shares up 5 percent in premarket trading. The move was interpreted by analysts in New York as a signal to potential clients, including Apple, that Intel’s contract foundry business is ready to compete for high-performance chip orders, offering a possible avenue to stabilise future component costs.

Viewed from Moscow, the 2027 product cadence underscores Apple’s determination to enter the AI wearables race at a moment when Asian rivals have already staked claims. Latin American market observers caution that premium pricing could dampen adoption in price-sensitive emerging economies, even as the foldable iPhone and camera AirPods generate excitement. In London, the strategic picture is seen as a defining test for Ternus: delivering a multi-category leap that fuses hardware innovation with AI integration, while navigating a supply chain in flux. If executed, the 2027 wave could reshape Apple’s trajectory for the next decade, moving the company beyond iterative smartphone updates and into a new era of ambient computing.